How to Wear a Strapless Backless Adhesive Bra

October 17, 2026

Backless dresses, plunging necklines and strapless tops all have one thing in common: a normal bra ruins the look. An adhesive push-up bra solves that. It has no straps and no band, and it sticks on, so it stays hidden under almost anything. Here's how to put one on so it stays put all evening.

What is an adhesive bra?

An adhesive bra is two separate cups with a sticky inner lining and a clasp at the front. Each cup sticks to the side of the breast, and fastening the clasp pulls them together to create lift and a natural-looking cleavage. Our strapless backless push-up bra comes in cup sizes A to D.

How to put it on

Placing the cups at an angle is the secret to lift.

Five steps to a perfect fit

Take your time the first time

1Start with clean, dry skinNo body lotion, oil, perfume or powder on the chest→ Prep

2Peel off the protective filmKeep the film safe; you'll need it for storage→ Peel

3Turn the cup inside out slightlyPosition it at an upward, outward angle, then smooth it on→ Place

4Press firmlySmooth from the centre outwards for a few seconds→ Press

5Fasten the front claspPull the cups together and clip; adjust for more or less lift→ Fasten

Tips to make it stay

Make it last all evening

✓Put it on before you dressThen step into your outfit

✓Avoid getting hot firstApply after showering, once skin is cool and dry

✓Do a quick testWear it at home for half an hour before a big event

✓Skip it on sore skinDon't apply to broken, irritated or sunburnt skin

How to clean and store it

Remove it slowly, peeling from the top edge down. A little warm water helps if it feels stuck.
Wash the sticky side gently with warm water and a mild soap, using your fingertips only.
Air dry with the sticky side facing up. Never use a towel or a hairdryer, as both can damage the adhesive.
Once dry, put the protective film back on and store the cups in their box to keep their shape.

Patch test first

If you have sensitive skin, try the bra on a small area for a short time first. Remove it if you notice any redness or itching, and give your skin a break between wears.

When to wear one

Backless and open-back dresses, halter necks, plunging V-necks, strapless and off-the-shoulder tops, and wedding or prom dresses. Pair it with seamless briefs for a completely invisible base layer.